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Basics for Buying a Diamond

Buying a diamond is a unique experience. There are hundreds of varieties, from color to carat, and shape to brilliance.

Choosing the right diamond is only half of the process. Selecting the perfect setting for that diamond comes with even more options. Whether it is an engagement ring, a Valentine’s Day gift or an anniversary band, purchasing fine jewelry for your loved one is a special process.

In hopes to make your jewelry experience a little less nerve-racking, we’ve compiled a list of answers to frequently asked questions during jewelry purchasing. Below are three things to consider when buying diamonds.


Most women have a diamond shape preference. The most commonly selected cuts are princess and round. It should not be too hard to pick up on the hint of what shape your loved one is admiring. Perhaps asking their best friend or their mom will provide you the perfect idea!

Depending on price range, you can then choose your carat weight. The size of the diamond is the biggest indicator of price. Find a price range you’re comfortable in, and then you should be able to find the right carat to go with that. Plus our diamond experts can help coach you every step of the way and help you find that perfect diamond in your price range.

With those two features selected, you can move on to the other diamond qualities.


One of the more confusing qualities of a diamond is clarity. Clarity measures the flawlessness of a diamond by taking into account the size and number of imperfections that occur within a diamond. See the chart below for a description of each clarity:

VS1 and SI1 diamonds are affordable and flaws can only be viewed microscopically. Unless your significant other has expressed a specific clarity preference, one of these more common clarities should be a perfect fit.


Color is another variant to a diamond’s price and character. To see each color grade in more detail, view the chart below:

The more colorless a diamond is the higher the price it will be. Diamonds that are rated colorless (D, E, F) and near colorless (G, H, I, J) are those preferred by Bailey’s. Again, if a woman has a specific color grade preference, go with that. If you’re open, you can choose based off of your price range.

You can’t go wrong with any diamond you find at Bailey’s. With Valentine’s Day right around the corner, don’t wait to find your loved one the sparkling gift they will treasure for years to come. Your experience should be fun, so don’t be discouraged by the many options you have for diamonds. Make an appointment with one of our diamond experts today to find the perfect ring!

If you liked this post, please consider sharing it to Facebook and be entered for a chance to win a $100 Bailey Banks & Biddle gift card!

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